Chicago motorists may soon pay to be advertised to.
BY FRAN SPIELMAN City Hall Reporter Dec 18, 2010 06:52AM
The flip-side of Chicago’s 1.25 million city stickers would carry advertising to generate $15 million-a-year — enough to hire 100 new police officers and give motorists a modest break — under a plan proposed by the frontrunner for city clerk.
State Rep. Susana Mendoza (D-Chicago) wants to turn city stickers into money makers, much the way Mayor Daley has talked about letting private companies put holiday decorations and their corporate logos on bridge houses along the Chicago River.
Chicago sells 1.25 million city stickers each year at a cost of $75 for smaller passenger vehicles and $120 for SUV’s and other vehicles weighing more than 4,500 pounds. The $100 million goes into a Vehicle Tax Fund used to repair Chicago streets.