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Chicago’s entrepreneurial spirit continues to shine with the launch of Color.Me.Style, an online store blending art, creativity, and everyday products. Founded by Lauren Hovis, the shop brings highly detailed, app-based coloring book designs to life on notebooks, mugs, and more.
From Coloring Pages to Products
Lauren’s inspiration comes from a simple yet powerful creative practice: coloring. Each product begins as a picture created in a mobile coloring app. Once filled in with vivid color, the illustrations transform into striking designs that capture both nostalgia and joy.
“Coloring takes me back to my childhood when life was simple,” Lauren explains. “The creative process is a pure joy, and when I launched my business, I realized that entrepreneurship—though complex—can still feel simple. It’s an odd paradox, but a fulfilling one.”
Products with Personality
While Lauren plans to expand into many categories, her current staples are notebooks and mugs—perfect canvases for her colorful, themed designs. Each item has its own personality, ensuring that there’s always something new to discover.
Her top best sellers so far include:
- Estate Groove Notebook – A bold, patterned design full of energy.
- Fashion Showroom Notebook – A stylish piece that feels like stepping into a runway.
Other unique pieces include the Royal Throne and Happy Holidays 2025 collections.
A Business Built on Passion
Unlike traditional shops, Color.Me.Style doesn’t have a brick-and-mortar presence—everything is available online at Lauren’s e-commerce store:
For Lauren, this is more than just a business. It’s about sharing the joy of creativity with others and turning art into everyday lifestyle products.
